Manish Choksi

Forrester Research
Vice President, Principal Analyst, and Co-author of Forrester's book "Digital Disruption"

James is a vice president and principal analyst at Forrester Research. He is the foremost analyst tracking and defining the power and impact of digital disruption on traditional businesses. His consumer models identify the ways consumers have embraced digital experiences and platforms, and his strategy models help companies prepare to serve those consumers. In February 2013, James published his book "Digital Disruption: Unleashing the Next Wave of Innovation". Previously at Forrester, James served as a vice president and research director, running Consumer Technographics® North America, Forrester's unparalleled consumer research effort. Before that, he was a senior analyst and founding member of the online retail strategies practice at Forrester. In addition to keynoting at industry events and Forrester Forums, James is routinely sought after for comment by such publications as The New York Times and The Wall Street Journal. He also appears frequently on NPR and CNBC.